Build a Creative Career

Stop Being Lazy and Think Long Term

Stop being lazy and think long term!

I wrote a piece last week on 4 reasons why you won’t make it as a music producer, and in it I mentioned that looking to make the quick buck (i.e. selling beats for $20) and making “type” beats isn’t a good long term strategy because the time you spend creating beats that sound like someone who has already built a career could be actually spent building your own career.

Someone responded that you can still make a “type beat” and still have it be original, which is an oxymoron, but okay.


If you are reading this, chances are you are a creative. A lot of feedback I have received from people who have been reading my posts have been from folks in their teens and early 20’s, and to those of you in that age range I challenge you to think long term.

There is a concept that I didn’t grasp until I entered my 30’s, which I’d like some of you to think about. If you are making beats or writing songs, more than likely the undercurrent of that urge to hop on the keyboard or write some lyrics is creativity. You may not know this yet, but more than likely you may be happy creating anything, as long as you are creating.

No matter what your discipline is, it is far more rewarding if you are working towards your own goals and creating your own style. I mentioned before that when you start out you will make stuff that sounds are looks like what your influences are, which is 100% fine (and natural), but if you want to make a career out what you doing, you may want to think about how you market what you create so that you stand out even if your skills aren’t where you want them to be yet.

Think about everything you listen to, watch, and read. When those artists created those works, for most of them it was so different from what was currently going out that it stood out and a career was built from it.

So, look inside of yourself, think about what you like, not what you think people like, and start to tap into that. Think about where you want to be in 10 or 15 years, then reverse engineer it back to today and plan out exactly what you will need to do to get there and put your plan into action.

Think long term!

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